ROGERS OFFERS TO ACQUIRE 100% OF BV! MEDIA INC (TSX: BVM) OUTSTANDING SHARES AT $.40/SHARE

Here are some answers to your questions:

For our customers:

The process to finalize the purchase of BV! Media by Rogers Media should be completed around the end of September. Therefore, until further notice, we ask you to continue to deal with your existing representatives from BV! Media for purchases on the BV! Media network,network and your Rogers Media contact for purchases involving their network. The integration of the 2 sales forces and networks will happen gradually over the next few months and we expect it to be finalized for January 2011. In the meantime, please contact your respective account managers from both Rogers Media and BV! Media.

To our publisher partners:

This is great news of course for our over 400 publisher partners who will soon be part of the largest ad network in Canada, with a team of over 40 sales people exclusively dedicated to digital media.

To our shareholders:

You will receive an invitation to a special meeting of shareholders in which you will be asked to vote in favor of the proposed transaction. The meeting should take place in the second half of September. PendingshareholderPending shareholder approval, the rest of the process should be completed by end of September or early October. The information circular, that you'll be receiving with the invitation to the shareholder meeting will outline all the relevant details.